Over a thousand leaders and forward-thinkers convened once again for the most sought-after telecommunications conference in Asia, ACC 2017, last September 11-14, 2017 at Shangri-La’s Mactan Resort & Spa, Cebu, Philippines.
Running on its 13th year, the conference successfully delivered its mission – to become a platform for thought-provoking discussions, a place for building lasting relations, and the time to squeeze in a relaxing down time for the delegates in the tropics. Stratminds has been the official event organizer of the conference for three years now, and we’ve put into work all the learning we had to create the best ACC yet.
Stratminds arrived in Cebu a week before the event to ensure every detail and execution goes according to plan. This year, ACC introduced an additional track to the conference – the CxO Track. The track is a series of exclusive and intimate events specially designed to create a different experience for the VIPs attending the conference. Included in this track is of course, the keynote speaker of the year, the Silicon Valley marketing expert and evangelist, Mr. Guy Kawasaki. The CxOs had the privilege of meeting the evangelist himself in the intimate cocktail night.
ACC is an international conference, with 50 countries represented. Considering the different nationalities present, the team have designed an event that recognizes the importance of having a culture-sensitive approach. From food choices to nightly performances, these things were factored in to deliver an event that caters to every person of different nationality.
Another challenge the agency faced is conquering different time zones. The communication with the delegates, sponsors, and speakers was done online. The team was cautious in the way we correspond to them, so we could communicate effectively and efficiently, since the delegates’ experience starts with the exchange of emails. We have utilized an email blast system to send newsletters and reminders to the thousand delegates. Through the system, we were able to track customer’s engagement and from there, we were able to point the best time to communicate with them.
The detailing of every aspect of the event prioritized the experience of the delegates, and this mirrored the theme of the conference: reinventing customer experience in the digital age.